SUNRYPE “ FOR THE LOVE OF FRUIT”

Dir. Jeff Popovich DP. Shae Paterson PD. Nicole Simmons EP. Jennifer Sidoriak

This Sunrype ad, produced primarily for DisneyPlus, was brought to life in Toronto, Canada, utilizing cutting-edge technology and innovative set design. Filmed on a state-of-the-art LED volume wall, the production featured a unique fly-away set build that allowed for seamless transitions and dynamic visual storytelling. We captured the vibrant imagery using the Alexa Mini paired with the iconic K35 Zoom, ensuring that every shot delivered the perfect blend of sharpness and cinematic warmth, making this ad a standout piece for both Sunrype and DisneyPlus audiences.