Q-TIPS “Don’t Fuzz it up”

Dir. Colin Dougan PD. Michael Petruzzelli DP. Shae Paterson Producer. Morgan Gold

Q-Tips has made a significant return to advertising with its first campaign since the 1980s, when the iconic Betty White was the face of the brand. This new series of TikTok-targeted ads was meticulously crafted over a two-day shoot, involving extensive set builds and the creation of multiple overhead soft boxes to achieve the lighting for the set builds. Filming on the Alexa 35 paired with Cooke S4i lenses in open gate, we captured the campaign with a blend of precision and creativity, ensuring that Q-Tips' comeback is both visually striking and engaging for a modern audience.